Maximilian began his career in electronic multi-asset trading, gaining early exposure to global financial markets. He subsequently held senior executive positions in the luxury media and branded real estate sectors, most notably serving as Chief Executive Officer of FashionTV, among others.
Over the course of his career, he has advised on and structured branded real estate, licensing, and franchising initiatives with an aggregate gross development value exceeding USD 1.2 billion, spanning projects across Europe, the Middle East, and Asia.
At Crédit des Alpes, he focuses on clients’ strategic advisory and cross-border investment initiatives, with particular emphasis on the branded hospitality sector.